VerticalResponse Review: Navigating the Highs and Lows of Email Marketing
The primary business problems addressed by VerticalResponse include:Simplifying Email Campaigns: With its user-friendly interface, …
Starting at $9 per month
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What is VerticalResponse?
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
Recent Reviews
Popular Features
- Dashboards (9)10.0100%
- Standard reports (9)10.0100%
- Email deliverability reporting (8)10.0100%
- List management (8)10.0100%
Reviewer Pros & Cons
Pricing
Basic
$11.00
Cloud
per month
Pro
$16.00
Cloud
per month
Pro Plus
$196.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VerticalResponse?
VerticalResponse is a full-service email marketing platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
Key Features
Easy-to-use editor ■ Automated follow-up emails ■ Autoresponders & email series
Advanced reporting ■ Landing page builder ■ A/B testing
Test kits ■ Surveys ■ Pop-ups
Codeless integrations ■ Form builders ■ Custom-branded emails
Contact management ■ HTML editor ■ Scheduling
Publish-to-web ■ Preference center for contacts ■ Email deliverability
Key Features
Easy-to-use editor ■ Automated follow-up emails ■ Autoresponders & email series
Advanced reporting ■ Landing page builder ■ A/B testing
Test kits ■ Surveys ■ Pop-ups
Codeless integrations ■ Form builders ■ Custom-branded emails
Contact management ■ HTML editor ■ Scheduling
Publish-to-web ■ Preference center for contacts ■ Email deliverability
VerticalResponse Integrations
VerticalResponse Competitors
VerticalResponse Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
VerticalResponse starts at $9.
Mapp Digital, Bronto Marketing Platform (discontinued), and Constant Contact are common alternatives for VerticalResponse.
Reviewers rate WYSIWYG email editor and Dynamic content and Ability to test dynamic content highest, with a score of 10.
The most common users of VerticalResponse are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.
One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.
Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.
Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.
Attribute Ratings
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
Vertical Response has been my go-to solution for email marking for 7+ years not only for my own business but for my customers as well. In particular my clients that are non-profit organizations. Email marketing is an essential tool for charities and the Vertical Response Non-Profit program really helps me stretch their marketing budget when every dollar counts.
- Excellent reporting features.
- Easy list management.
- Simple user interface.
- I'd like to see more options in the template gallery.
- The newer V2 version can be a little glitchy when arranging elements.
- Backgrounds can be a little tricky to customize.
November 12, 2015
Vertical Response the ultimate tool for start-ups
I utilized Vertical Response to send out email style newsletters to a few different campaign lists with different information. I was the only user and I was trying to find a cost efficient and easy to use platform that could easily be put together by someone with little to no coding experience.
- The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
- With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
- In the way I use Vertical Response I have not run into any issues thus far. I have not tried to do anything too complex yet which is probably why.
May 17, 2014
Vertical Response - I Love It!
Score 10 out of 10
Vetted Review
Verified User
We used Vertical Response to send mass emails to campaign supporters during election season. We were on an extremely tight budget, it did exactly what we needed at little to no cost.
- It sends email to your supporters email address and Facebook inboxes
- Drag and drop let's you make the emails easily but you can also use HTLM
- Good selection of email templates to chose from
- I doesn't allow you to link to all social media, the only choices are Facebook and Twitter. They should include instagram, linkedin, etc.
December 05, 2013
Small Business Friendly, Lacking Tools for Growth
Score 6 out of 10
Vetted Review
Verified User
- VR has great templates that do not require HTML skills to use.
- Easy to upload and manage contacts.
- Provides a simple user interface that makes it easy to learn.
- They offer a great product for the price.
- To keep up with the competition, Vertical Response should add a marketing automation feature.
- Vertical Response should enhance its product to offer list segmentation.
- It's been a few years since I last used Vertical Response but I remember it was a little more clunky than some other email marketing platforms.
Score 7 out of 10
Vetted Review
Verified User
- Great professional templates.
- Easy navigation.
- Good delivery statistics.
- More technical than a Constant Contact.
December 04, 2013
Vertical Response Keeps Your Biz Climbing
Score 8 out of 10
Vetted Review
Verified User
- Vertical Response allows the user to segment lists in a variety of ways making it easy to reach exactly the right target within your email community.
- Vertical Response allows users of different levels the ability to create dynamic emails so even the novice can produce quality output.
- Vertical Response is a cost-effective way for companies to manage their email marketing budget.
- Navigating the support options is a little tricky but once you figure out how it's laid out, you're golden.
July 19, 2013
The Best SMB Email System on the Market
Score 8 out of 10
Vetted Review
Verified User
- The Salesforce.com integration is some of the best in the industry. Vertical Response makes it very easy to pull lists directly from SFDC and write back campaign data post campaign.
- The product is easy to use and the price point is amazingly low for the quality of product that you receive.
- There is no ability to customize the footer. They are trying to ensure CAN-SPAM compliance, but the implementation is a little too prescribed.
- The bounce reporting doesn't break down why each individual email bounced, it just lumps them all into one category. This makes it challenging to manage email lists.